SOCIAL MEDIA AS A COMMUNICATION PLATFORM: Devising innovative strategies to utilize social media for brand promotions and competitive differentiation. Social media can be comprehended as shared or collective method of communication. Though this form of collaborative communication is not a recent phenomenon, the advent of information technology based social media has transformed its scope and […]
Read MoreThe “National Summit – Campus Branding, Nurturing Talent & Beyond” conference was organized on 23rd October, 2010 at Taj Vivanta, Bangalore. I attended this conference with my colleague Prof. Mishra. This event was an attempt to build a true partnership between the academia and the industry which would help each other better understand and appreciate […]
Read MoreAll of us agree that innovation is very essential for organizational growth and success. But the question arises: How should we innovate? Many organisations do it by accident. For instance, they hope someone will come up with an idea for a product or service so they could capitalise on it. At a time when companies […]
Read MoreDuring my childhood I used to get frightened of staying away from my parents in a boarding school. Although I never realized that the discussions my parents usually had about me would be so unusual, they changed my life. Staying in hostel for 10 long years is not a big deal but staying away from […]
Read MoreDream – an experience of envisioned images, sounds and other sensations during sleep. We all dream. Dreams give us the strength to build a positive attitude towards life, make us enthusiastic in the journey of life and help make each moment a memorable one. In dreams, we are able to go anywhere and do anything. […]
Read MoreOn 26th October, 2010 I got a chance to attend this conference organized by AIMA. The Conference brainstormed at the highest level upon some of the critical issues being faced by the Knowledge and Professional Services industry in India today and thrived to develop a road map to stay ahead of the global competition. The […]
Read MoreConsumer demand pattern in price sensitive & developing market An analysis on consumer demand pattern reveals that consumer demand for a particular product or service evolves from basic product requirement with minimum or less features to a much sophisticated features, with add-ons, and pre/post sales services. This analysis is more accurate in price sensitive market. […]
Read MoreA Synoptic View This is a much talked about book in the academic and professional circles for its lucid and perceptive comparative analysis of the growth potential of India and China. Raghav Bahl is not an academic but a media person and a journalist and more than that a globally renowned entrepreneur as a founder, […]
Read MoreAn industrial trip to SAN Engineering was organized by ISME on 11th and 12th October, 2010. Students went in two batches. Dr. Khaiser Parvez, AVP of HR department and Mr. Ramesh, Senior Manager Marketing, briefed the students about the operations of the company. The students were accompanied by Prof. Ramesh Puttanna and Prof. Krishnan Iyer. San […]
Read MoreWe grew up interacting with physical objects all around us. We use gestures to interact with these objects. As we all know in India we don’t need to teach a child what is gesture for ‘NAMASTEY’ or what is the signal an umpire gives for ‘FOUR or SIX’ in cricket. Just imagine if we use […]
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