CASELETS

Is GST cut an answer to the auto industry slump?

– Anshu Sharma “India auto sales decline for 10th straight month, worst slump in two decades” read a headline in a leading business daily. The sales of cars and SUVs have been on a constant decline and have shown no signs of recovery. As per SIAM’s recent report, Truck & bus sales declined 39% and […]

Cloudy with a chance of Cyclical Shocks

Kiran Kumar K V, Faculty-Finance & Analytics, ISME On a random day (to be precise 08-August-2019), I was browsing through Economic Times and found some news items interesting and attempting to convey something about the overall outlook on market. First, RBI cut the repo rates by 35 basis points, which came as an absolute surprise […]

Prospect of 2-G: Green and Guerrilla marketing on Millennials & Gen Z- The new Sustainable Marketing Mantra

Dr. Shampa NandiFaculty-ISME Millennials and Gen Z’s market A new generation of consumers taking over the global market place, make the market very competitive and marketing extremely […]

BIRDVIEW OF DRAFT EDUCATION POLICY ON HIGHER EDUCATION

Sudindra V R The economic development of the Nation and sustainable livelihood is mainly dependent on the quality of education; especially higher education critically contribution appreciated immensely. Higher Education institutes assist the country to develop socially, culturally, scientifically, technologically, artistically and economically. In the era of the fourth industrial revolution, increasing the need for skills […]

“Contradiction between what people say they do and what they actually do”- Application of Ethnographic Research in Consumer Behaviour

Dr. Shampa Nandi- Faculty ISME Introduction Parul, a young Research trainee is assigned a new project. She was given one month half day holiday from her office and visit her friend and families at the evening time, when all the family members are back at home. She has to complete a certain number of visit […]

Queen bee Syndrome – A known Devil

By : Shurlly Tiwari- HR Faculty,ISME Yamini, a young, management graduate, pass out from one of the reputed management institute, is all geared up for her first day to office. She got an HR executive position in a MNC in Gurgaon. A young girl in her early 20s, with a lot of dreams in her […]

Innovation without Disruption: Is it Possible?

S. Shyam Prasad PhD Introduction Yes, It is possible! It’s a long-held myth that innovation must be disruptive. I hope that after going through this article the myth would be cleared. The credit for the concept and data for this article are attributed to an article titled “Nondisruptive Creation: Rethinking Innovation and Growth” by W. […]

Good to Have – New Age HR Skills

Dr. Anju KumarISME Introduction Change in technology, business challenges, market trends and disruption, these are the buzzwords we often hear. Historically the HR function has always dealt with people and in aligning with this, people skills are the most important skills for these professionals. Adding to these most valued skills, People in the HR profession […]

The importance of ‘Happiness at workplace” in improving employee productivity

By:Shurlly Tiwari-HR, Faculty,ISME Happiness at workplace is the most important and famous phenomenon in the corporate world. The “World Happiness report” (2017), show the importance of happiness at work and the buzz around the globe about it. Now a days organisations are concerned about it. Happiness at workplace is given a serious thought by the […]

Don’t mix strategic tasks with operational tasks

Anshu Sharma A lesson learnt It must’ve been early 2015 and I was a young manager leading a consulting engagement where we were trying to optimize cost to serve for a leading alcohol-beverage client. This is when I learnt one of my most memorable and useful lessons in management. A lesson which no b-school education […]

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