http://www.marketexpress.in/2022/04/transformation-of-consumer-buying-behaviour-utilitarian-shopping-vs-hedonic-shopping.html
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Read More27 May, 2022. The pandemic and the ensuing lockdown changed our lives in more ways than one. It brought changes in ways we hadnât even thought of. It threw life as we knew it out of gear and we had to adapt to the ânew normalâ. Professional and personal life changed drastically and as a […]
Read More26 May,2022. A lot of things have changed in the past many decades. When I say that, itâs a real to unreal change. The perception of reality itself has changed. From the times we used to invest in physical commodities, to physical land, to physical cash, we are moving into a space where we are […]
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Read More23 May, 2022. PricewaterhouseCoopers (PwC), one of the Big4 accounting firms, recently acquired a piece of ârealâ estate. And it caught the attention of netizens. Soon this was a hashtag on social media platforms. For one, it was this large multinational that entered this business vertical, and two, the surprised expressions of the technophobics and […]
Read More20 May, 2022. The “Creative Industry” has an impact on the Indian economy as well. Today, the entertainment sector is sometimes referred to as a creative industry. It includes movies, music, television programming, advertising, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, toys, and games. It is one of the largest […]
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