CASELETS

The Influence of Violent Content on Children: A Case of the General Aggression Model – Dr. Haritha S

19th December 2024 Background: The General Aggression Model (GAM) was proposed by Craig Anderson and Brad Bushman in 2002. It was developed to provide a comprehensive framework for understanding how exposure to aggressive stimuli influences aggressive behavior over time. The model combines earlier theories of aggression, such as social learning theory and cognitive neoassociation theory, […]

VRIO framework – the “O” in it! – Dr. S. Shyam Prasad

(The idea and concept of this article are credited to the article in MITSloan titled “How Not to Organize In-House Experts: Lessons From Boeing” by Pedro Monteiro, an assistant professor at Copenhagen Business School) 19th December 2024 Introduction VRIO is a framework that helps organisations identify their competitive advantages by analysing their internal resources and capabilities: […]

Google Doodle: Inspiring Creativity Everyday – Dr. Sweta Bhasin

19th December 2024 Google’s dynamic and imaginative logo often catches our eye, but how many of us have actually stopped to consider the story behind it? Every time we type a few words into the search bar, we are stepping into the boundless realm of the internet—but before we rush off, why not linger a […]

The Journey of Cinema: From Theaters to OTT and Beyond – Prof. Kavitha K N

https://medium.com/@kavithakn.isme/the-journey-of-cinema-from-theaters-to-ott-and-beyond-47083d8ff064 Leave a Reply

The over-qualified workers struggling to find a job – Prof. Sriram Prabhakar

11th December 2024 Intuitively, it seems employers would want to hire the most skilled and experienced candidates. But that’s not always the reality. When Emily aspired to transition into her ideal career, she presumed that applying for an entry-level administrative position and advancing from there was her optimal strategy. A position came available at a […]

Transition from Flea Market to Online Market and beyond AI – Prof. Manasa R

3rd December 2024 Introduction The emergence of e-commerce has completely changed how people purchase and sell goods and services. Historically, flea markets—which are small, outdoor marketplaces where sellers provide handcrafted, antique, or second-hand goods—were a mainstay in many localities. The consumer experience has been drastically changed by the rise of online marketplaces, which provide ease, […]

The Fast and the Familiar: How Quick Commerce is Changing the Game for Kirana Stores – Prof. Indranil Dutta

29th November 2024 In recent years, the retail landscape in India has changed dramatically, thanks to the rise of quick commerce (q-commerce). This concept of delivering groceries and everyday essentials within 10–30 minutes has revolutionized how urban consumers shop. Popular platforms like Zepto, Blinkit, Swiggy Instamart, and Dunzo have made convenience the new norm, appealing […]

20th Vs 21st: Exploring Teacher Trauma – Dr. Sushyni Kothuri

15th November 2024 Introduction Education has always been a dynamic field, adapting to social, technological, and economic changes. Teaching in the 1990s contrasts significantly with the profession as it stands in the 2020s, primarily regarding teachers’ roles, responsibilities, and the evolving educational environment. This essay explores these changes, focusing on how a single teacher once […]