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CASELETS

The Influence of Technology in Shaping Organisational Behaviour – Shijimol EA

In our globalized world, technology—particularly information and communication technology—is transforming how companies generate and extract value, where we work, and how we interact and communicate. In the present day business environment, technology is more than a tool—it is a catalyst for transformation. Technology influences human resources so also the behaviour of the them at work. […]

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Employee Well-being: The Key to Increasing Productivity and Retention – Shijimol E A

In today’s fast-paced corporate world, businesses are increasingly recognizing the importance of employee well-being. It is no longer just a “nice-to-have” feature but a critical factor for boosting productivity, improving retention, and fostering a thriving workplace culture. Organizations that prioritize employee well-being reap significant benefits, including enhanced job satisfaction, reduced turnover rates, and better overall […]

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MAHAKUMBH OF BRANDS – Dr. Haritha S

13th March 2025 Mahakumbh, the world’s largest religious congregation, is not only a spiritual and cultural phenomenon but also a massive marketing opportunity for brands. Held once every 12 years, Mahakumbh attracts millions of devotees, pilgrims, and tourists, offering an unparalleled platform for businesses to engage with a diverse audience. Given its sheer scale and […]

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EXIT STRATEGIES OF PRIVATE EQUITY – Dr. G.Y. Vishwanath

17th February 2025 The investment in private companies, which are not publicly traded, is called private equity. Public equity investment is  well known and relatively simple in the  sense that the path to investment and exit is known to everyone and simple. When you invest in a public limited company your shares are already listed  […]

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