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Navigating through the world of Embedded Finance – Dr. Nisha Mary Thomas

30 Dec 2023 Embedded Finance is now widely discussed topic in the corporate world. The business magnates are now deliberating on effective utilization of Embedded Finance for capturing new market segments, enriching consumer experience and adding new sources of income. Globally, the embedded financial services industry is expected to reach a value of USD 230 […]

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EFFECTIVE CELEBRITY ENDORSERS – Dr. Haritha S

22 Dec 2023 I love reading books, books of most of the genres interest me. Due to time constraints, it is difficult to upkeep with the trends and hence I refer to recommendations on good reads and refer to various book clubs. On one such occasion I stumbled on the below. Reese’s Bookclub!!! This stumped […]

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MEME MARKETING – Dr. Haritha S

22 Dec 2023 On stressful and hectic days, looking at a meme provides a breath of fresh air and brings a smile on anyone’s face. Memes are all over different social media sites, there are many meme artists who generate memes on the current prevalent issues. The term “Meme” was coined in 1976 by the […]

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CINEMATIC UNIVERSE: AN EFFECTIVE MARKETING STRATEGY? – Dr. Haritha S

25 Nov 2023. In this age of entertainment overload, the audience recall power has weakened drastically. Most of the audience are not able to recollect the stories, or the characters from the movies they watch. They are bombarded with different formats of entertainment like movies, web series, short series, and so on. Barriers to entry […]

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