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How to Make Innovation Successful

All of us agree that innovation is very essential for organizational growth and success. But the question arises: How should we innovate? Many organisations do it by accident. For instance, they hope someone will come up with an idea for a product or service so they could capitalise on it. At a time when companies […]

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MY BOARDING LIFE

During my childhood I used to get frightened of staying away from my parents in a boarding school. Although I never realized that the discussions my parents usually had about me would be so unusual, they changed my life. Staying in hostel for 10 long years is not a big deal but staying away from […]

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Dream

Dream – an experience of envisioned images, sounds and other sensations during sleep. We all dream. Dreams give us the strength to build a positive attitude towards life, make us enthusiastic in the journey of life and help make each moment a memorable one. In dreams, we are able to go anywhere and do anything. […]

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Consumer demand pattern in price sensitive & developing market

Consumer demand pattern in price sensitive & developing market An analysis on consumer demand pattern reveals that consumer demand for a particular product or service evolves from basic product requirement with minimum or less features to a much sophisticated features, with add-ons, and pre/post sales services. This analysis is more accurate in price sensitive market. […]

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Trip to SAN Engineering and Locomotive Company Ltd

An industrial trip to SAN Engineering was organized by ISME on 11th and 12th October, 2010. Students went in two batches. Dr. Khaiser Parvez, AVP of HR department and Mr. Ramesh, Senior Manager Marketing, briefed the students about the operations of the company. The students were accompanied by Prof. Ramesh Puttanna and Prof. Krishnan Iyer. San […]

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SIXTH SENSE

We grew up interacting with physical objects all around us. We use gestures to interact with these objects. As we all know in India we don’t need to teach a child what is gesture for ‘NAMASTEY’ or what is the signal an umpire gives for ‘FOUR or SIX’ in cricket. Just imagine if we use […]

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HOW BEAUTIFUL IS LIFE ?

HOW BEAUTIFUL IS LIFE?ASK THAT TREE, ALONE IN THAT ORCHARDWARMING WITH HOPE TO GROWACCENTUATE MISCHIEVOUS BREEZE TO BLOW GREEN AND STRUTTING WITH DEWLIKE GEMS INSERTED BY SUNSHINE FEWBIRDS AND BUTTERFLIES FEEL THE RELIEFCHIRPING AND CHATTINGHIDING IN THE LEAVESTHATS HOW THEY REVIVEASK THEM HOW BEAUTIFUL IS LIFE HOW BEAUTIFUL IS LIFE ?ASK THAT LILYWHOSE BEAUTY IS […]

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