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INDUSTRIAL VISIT- THE INDIAN EXPRESS PRINTING PRESS

The industrial visit for the ISME Navi Mumbai first batch was organised in early September 2010. The students were taken to The Indian Express printing press. Being the very first industrial visit, it gave a lot of value add in the minds of the 43 batchmates. The atmosphere was very noisy as the people entered […]

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FUN TRIP- MUMBAI DARSHAN 7th Aug

After the end of the very successful orientation week at ISME Navi Mumbai, the fun trip was organised on 7th August, 2010. This was in the form of Mumbai Darshan, specially as the majority of the students were not Mumbaikars. All the 43 students had a very good reason to enjoy the trip and enjoy […]

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THE VERY AUSPICIOUS DAHI HANDI

The sweet pastimes of Lord Krishna came out to be repeated in ISME Navi Mumbai with the grand celebration of dahi handi on 4th September, 2010. The day was filled with lot of joy and excitement. It was well prepared in advance by the social group members. The preparations were on right from the day […]

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Economic Times – Ms. Sneha Chury and Mr. Ashit Kumar.

For our guest lecture sessions which happen every Saturday morning, on 23rd October, 2010 we had a team of 2 qualified speakers coming from The Economic Times – Ms. Sneha Chury and Mr. Ashit Kumar. They gave a brief introduction about The Economic Times and then conducted a workshop on How to read the Economic […]

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Teacher Day – 5th September

Teacher’s day is celebrated on 5th September every year, since 1962, commemorates the birth anniversary of Dr. Sarvapalli Radhakrishnan – a philosopher and a teacher par excellence. Dr. Radhakrishnan believed that “teachers should be the best minds in the country’’. Teachers play a very important role in developing a person in to a good human […]

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The first week weeks at ISME, Navi Mumbai

Sunday the 1st Aug, 2010, all the 43 aspirants for the ISME PGPM descended on the ISME Nerul premises. While all the students were by the ambiance in and around the campus, some showed a tinge of anxiety, some others a hint of excitement and still others were sober but thoughtful about the registration process […]

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Guest Lecture: Mrs. Annapurna, HR Manager of Essilor India Pvt. Ltd.

CHOOSING HR AS A CAREER The students of ISME had a golden opportunity of acquiring knowledge of the various human resource practices prevalent in the corporate world. ISME had arranged a guest lecture on HRM by Mrs. Annapurna, HR Manager of Essilor India P Ltd on 3rd Nov, 2010 at ISME Campus. She deliberated upon various […]

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Marketing Premier League

  Marketing premier league was organized by academic  club of ISME on 29th October, 2010 at ISME campus. The motive of this event was to encourage students to come up with innovative ideas and implement marketing techniques. 140 out of 172 students from all the sections participated enthusiastically. All the 27 teams put their soul in […]

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Abstract

SOCIAL MEDIA AS A COMMUNICATION PLATFORM: Devising innovative strategies to utilize social media for brand promotions and competitive differentiation.  Social media can be comprehended as shared or collective method of communication. Though this form of collaborative communication is not a recent phenomenon, the advent of information technology based social media has transformed its scope and […]

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“National Summit – Campus Branding, Nurturing Talent & Beyond"

The “National Summit – Campus Branding, Nurturing Talent & Beyond” conference was organized on 23rd October, 2010 at Taj Vivanta, Bangalore. I attended this conference with my colleague Prof. Mishra. This event was an attempt to build a true partnership between the academia and the industry which would help each other better understand and appreciate […]

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