https://smm.mdis.edu.sg/horizons/2024Issue1/index.html#page=17
Read Morehttps://www.marketexpress.in/2024/03/exploring-the-business-growth-a-revolution-of-digital-marketing.html https://www.marketexpress.in/2024/03/exploring-the-business-growth-a-revolution-of-digital-marketing.html
Read Morehttps://medium.com/@haritas2/brand-resonance-curious-case-of-taylor-swift-and-orry-17dab32bf0fa
Read More10th May 2024 Introduction Post-pandemic reopening of international borders and regaining of travellers’ confidence in cross-border travels created a surge in international travel and observed a ripple effect in the tourism industry. The recent magnificent inauguration of Ram Mandir in Ayodhya with a projection of Ayodhya as a global spiritual hub enhances India’s prospect as […]
Read More20 April 2024 Note to the readers: This article is meant for beginners/early researchers or students. During my teaching, I noted that many have a perception that measuring attitude is a routine affair and one need not bother much about it. To remove this myth that attitude measurement is easy, I picked an article titled […]
Read More20 April 2024 Identifying the target audience is a crucial element in crafting successful marketing initiatives, offering a clear roadmap for strategic planning. This involves creating customer personas that encapsulate the characteristics of the desired audience. Equally important, however, is recognizing the existence of a distinct group that does not align with our ideal customer […]
Read More12th April 2024 Introduction Memes have become a common form of communication in today’s digitally connected world, spreading quickly across social media platforms and influencing many facets of everyday conversation. Memes, which started out as amusing or satirical pictures or videos with text, have developed into a phenomenon in culture that provide brief and accessible […]
Read More27 March 2024 In one of the recent lectures at our institute, Internal School of Management Excellence (ISME) on data-driven decision-making, a question arose about the ethical use of data in the era of generative AI. This is not unanticipated, and I have encountered similar questions before. I believe it’s a pertinent issue, considering generative […]
Read More27th March 2024 In the natural world, peacocks flaunt their vibrant feathers to attract mates and establish dominance. In the corporate world, employees engage in a similar display, albeit with less flamboyant plumage. This phenomenon, is referred to as “employee peacocking,” involves showcasing one’s skills, achievements, and personality traits to stand out and thrive in […]
Read More19/03/2023 Babasaheb Ambedkar wore elegant, expensive clothing, and Narendra Modi does the same. Ambedkar loved to wear nice clothes, in contrast to the Congressmen of his era. It’s interesting to note that these members of lower social classes dressed elegantly for the same reason that members of powerful families, like Gandhi and Nehru, dressed simply. […]
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