Dr. S. Shyam Prasad Introduction In the early days of human existence, man hunted and gathered things on his own. He met his ‘needs’ on his own. With the emergence of agriculture around 8000 BC, the society became more efficient and developed the ability to produce more than their own requirements for exchange. Trading developed […]
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Mr.A.N.Chandramouli (ISME Board Member) has been elected as the President of Bangalore Chamber of Industry and Commerce. We congratulate and wish him all the very best. Best B school in BangaloreTop Business school in BangaloreBest Business school in BangaloreBusiness schools in India
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Best B school in BangaloreTop Business school in BangaloreBest Business school in BangaloreBusiness schools in India
Read MoreDr. S. Shyam Prasad Abstract Students of management are often told that marketing is both a science as well as an art. However, in view of ever evolving practices and methods in marketing it makes an interesting topic to investigate once more. Without going into traditional and class room justification of the statement, I have […]
Read MoreRema Viswanathan Introduction Many of us would have travelled beyond our country borders at some point in time, enjoyed a different kind of consumption lifestyle and come back to our home environment naturally leading to comparisons! If this happened before the 1990s’, then those foreign trips would be etched strongly in our minds with regards […]
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Introduction: The Facebook as a new marketing tool has utter dominance and global reach. According to FB’s published statistics there are 500 million users who login every day, engaging for an aggregate 700 billion minutes per month. The social networking site has amassed over 900 million pages, groups, events, community pages. Users generate upwards of […]
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Director Nitin Garg receiving the award for the category “Fast Emerging Private Management Institute” from Vishwanathan Anand
Read MoreRemaViswanathan Introduction The best way to initiate discussions onconsumer insights is to quote former Harley Davidson President and CEO, Richard Teerlink, about what the legendary motorcycle brand epitomizes for an American: “The adventurous pioneer spirit, the wild west, having your own horse, and going where you want to go – the motorcycle takes on some […]
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