ISME organised an Eye check up camp for students, faculty and staff at ISME on 14 October 2014. The Check up was done by the team of doctors and staff of THE EYE FOUNDATION, Bangalore in very efficient manner. The students who required further testing were advised to visit hospital at outer ring road. Dr […]
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Demystifying Bonds- Series II By Bikramaditya Ghosh, Asst. Professor [1] Some situational strategies that are adopted by debt fund managers which I would like to elaborate here – Riding the Yield Curve – In a normal upward sloping […]
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A guest lecture was held on 2nd September 2014 with an impressive attendance of around 80-90 students. The lecture was delivered by Ms. Shalini Dutta, country head HR “V Hire 4 U”. The session was around of 1hr 15mins. And it was segmented into two segments regarding sharing knowledge for HR and marketing. The first […]
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Interesting Marketing Terminologies Dr. S. Shyam Prasad Much has happened in the world of marketing in the recent years. In this process of change and evolution, modern marketing has thrown up some interesting concepts and has added to the marketing jargon. Unless one is in touch with the latest developments in marketing there is every […]
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Demystifying Bonds- an exploratory work By Bikramaditya Ghosh, Asst. Prof. This small attempt is to demystify the Accrual & Duration strategies of Bonds along with Duration Concept for Bonds. These are generally used for Treasury & Cash Management activities by Banks & Corporates of decent size. Generally the common […]
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TEACHER’S DAY AT ISME Teacher’s play a vital role in our lives as they are our guides,motivators and are a replacement of God and Parents. This teacher’s day was very special to all of us as we got our mentors who […]
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FRESHER’S CUM INDEPENDENCE DAY As Fresher’s Party is organised in every college, so was it organised in our college to bring out the hidden talents in the students and as a medium to showcase their talents. This time the Fresher’s Party was combined with the Independence Day programme. There […]
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A statistical review in the trends of Consumer Price based inflation in India from July 2013 to May 2014 Generally it has been observed that both economists & consumers spend a lot of time on understanding & evaluating Consumer Price Index (CPI) rather than Wholesale Price Index (WPI). This tiny attempt is to find the […]
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Influence Marketing: The Changing Dynamics Defining the Concept: Remember the good old days of discussingindividual purchases or the intended ones with family and close friends and obtaining their genuine appraisals which could go either way! But today although that primary influence circle is still influential, there are many additions to this circle, thanks to the […]
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