Tracking FII rationale for investing in India with inflation in Line A Working Paper By Bikramaditya Ghosh Abstract Foreign Institutional Investors or FIIs are generally believed to be as the principal movers and shakers in the Indian capital market. They mostly shift between equity and debt depending on certain parameters. Traditionally it has been quoted […]
Read MoreTrend to Watch in Marketing: Internet of Things Dr. S. Shyam Prasad Abstract Marketing isnât the same as it used to be. Radical changes have been brought about largely by âtechnology and connectivityâ. The evolution of digital technology is fueling disruptive changes in the marketing environment. Yet, this seems to be only the tip of […]
Read MoreStructured Obligation———— Made easy […]
Read MoreProduct Knowledge: How it Boosts your Sales Performance Dr. S. Shyam Prasad Introduction In the present era of âtechnolisationâ where technology is all pervasive and omni-channel shoppers becoming increasingly empowered, marketing is undergoing phenomenal changes. But one of the things that still remain unchanged in marketing is the product knowledge for the sales people. Customers […]
Read MoreLatest Treasury Management Trends Prepared By Bikramaditya Ghosh Organizations face complex challenges in controlling and streamlining financial processes in order to improve the bottom line. The lack of visibility into cash positions and daily operational tasks on the part of Treasury managers has created a need for a dashboard to efficiently manage their return on […]
Read MoreA Marketing Technique for the Present Times: Content Marketing Dr. S. Shyam Prasad Introduction There is a common adage in marketing: customer does not like to be sold, he likes to buy. Presently this more true than ever. Consumers are forcing changes in the way marketing was done. They have mastered the art of skipping […]
Read MoreThis segment is dedicated for understanding two cases of ânotification interpretationâ & one case of âREPO trackingâ. By Bikramaditya Ghosh Notification:- RBI/2013-14/181 A. P. (DIR Series) Circular No.24 (August 14th 2014) I Authorized Dealer Banks; Liberalized Remittance Scheme for Resident Individuals- Reduction of limit from USD 200,000 to USD 75,000. Attention of Authorized Dealer Category […]
Read MoreISME Convocation The International School of Management Excellence (ISME), Bangalore held its Eighth annual convocation for the Batch of 2013-14 on Sat. Feb.28, 2015 at the Zuri, Whitefield, Bangalore. The convocation celebrated a major milestone in the studentsâ journey; they have successfully faced the rigors of the academic program and are ready to take on […]
Read MoreDemystifying Bonds â Series III This version is dedicated to the concept of YTM or Yield to maturity. If somebody buys a bond when a Bond is launched i.e. 11% ITC 2024, he […]
Read MoreUnderstanding Consumer Psychology: Construal Level Theory Dr. S. Shyam Prasad Abstract In an effort to understand the behaviour of consumers in their process of buying, many theories, concepts, models etc., have been forwarded. From social psychology marketers have adopted Construal level theory (CLT) to explain how psychological distance influences individualsâ thoughts and behavior in evaluating […]
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