By Prof Haritha S, ISME In the ever-dynamic marketing field, influencer marketing is increasingly being used to promote products. According to Hall (2016), influencer marketing is a non-promotional approach to marketing in which the focus of brands is on opinion leaders as opposed to direct target marketing touch points. Influencer is capable to change behaviours […]
Read MoreBy: Anshu Sharma The Return of JAWA presents itself as an interesting event for marketers and other market observers. The revival of the legend, its story going forward, and the response of competitors will not only be an interesting story to follow for the biking community, but will also be an educative case […]
Read MoreKiran Kumar K V Alternative investments have grown multifold as asset classes for aggressive, high net worth investors, offering a diversification, high-yield alternative in the portfolios. Alternative investments come with different risk parameters unseen in traditional investments. Due to their unique risk-return profiles, non-transparent portfolio and lack of marketability, they need to be understood from […]
Read MoreSudindra V R Visualize somebody claims that after 3 years you will be getting free money of $ 47,869. Surprise to know in what way somebody be able to guarantee you to offer $ 47,869 equal to Rs. 34,52,551.63 (based on 1$ = 72.12 exchange rate as on 15th November 2018). Yes, it may be […]
Read MoreMini-Case: Marketing Management (Names of companies, employees, brands, and other facts & figures are fictitiously created with an objective to bring out certain key concepts in Marketing) Author: Anshu Sharma, MBA (ISB Hyderabad), B.Tech. (IIT Kharagpur), M.Tech. (IIT Kharagpur) […]
Read MoreDr. Shampa Nandi, Faculty, ISME Introduction Understanding human behaviour is one of the most complex things. Behaviour varies from one to another, as each person has a different need, motive, perception and attitude. Family, friends, cultural influences and economic influences interact together and shape the four factors in different ways. Another important factor is the […]
Read MoreBy: Joydeep Dass Faculty – Finance Email: Joydeep@isme.in Mobile: +91-9175360870 Introduction – REIT is the acronym for Real Estate Investment Trusts. REIT’s are similar to mutual funds where a group of investors pool resources to invest in income generating real estate properties. REITS are also called as “Real Estate Stock”. REIT’s are constituted as a […]
Read MoreBy: Shurlly Tiwari, HR faculty (ISME) Technology is taking over in corporate world; most of the organisations are open and adopting new technology, It has become the requirement for the employees to upskill themselves on new technologies. But, everybody is not a technology person, and it becomes difficult for the people, who are not technology […]
Read MoreInternational School of Management Excellence (ISME), Bangalore hosted 19th AIMA National Quiz Contest one of the most grand and pompous Quiz show. This Event witnessed a participation of over 22 teams of both private and PSU companies like Infosys, Cognizant Tata Power, IOCL, BPCL, Honda Motors (HMSI), Tata Steel, NLC etc.. This being the regional […]
Read MoreA Case of Time Series Predictive Modelling of Bitcoin Prices Prof. Kiran Kumar K V Faculty-Finance & Analytics International School of Management Excellence (ISME) 88, Chembanahalli, Sarjapura Road, Bangalore-562125 kirankvk@isme.in +91-99644-02318 On one side there was a technological invention of an electronic cash system among peer-to-peer. An alternative currency to be precise. Designed to be […]
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