Kiran Kumar K V, Faculty, ISME, kirankvk@isme.in Famously called Chatbots, the Artificial Intelligence based computer programmed platforms, are seen as new-age personal financial relationship managers. In an industry, that generally perceived to be complex service, yet inevitable to consume, financial service providers are increasingly attempting a host of alternatives to make the service as much […]
Read More– Sudindra V R Let me ask one question, What is Case, Case Study and Caselet? I presume the collective reaction from most of the facilitators, no much dissimilarity and only depends on the magnitude of the of the case method what we use. But the answer is no, magnitude does not matter when it […]
Read MoreS. Shyam Prasad PhD Introduction Most of us are knowledgeable about innovation. Yet, to enable a seamless transition from innovation to open innovation, let us first discuss innovation. Innovation as we know is something new, original and more effective or at least more efficient than the existing one. Though innovation and invention are closely related, […]
Read MoreBy: Joydeep Dass Faculty – Finance Email: Joydeep@isme.in Mobile: +91-9175360870 Introduction – A cash reserve ratio (CRR) is a compulsory cash reserve every bank is required to maintain with the Reserve bank of India (RBI). CRR is an effective tool of monetary control to squeeze out excess cash from the economy if the RBI feels […]
Read More– Anshu Sharma Introduction Technology is changing the world around us at a very fast pace. The fourth industrial revolution is without doubt the most talked about phenomenon not just in corporate boardrooms, but in the academic world as well. There is an unending debate going on, on whether this technology led evolution will lead […]
Read MoreVikku Agrawal (Faculty- finance) Introduction: The article examines the increasing popularity of crowdfunding in India and the challenges as a strong source of raising funds for financing an objective, whether social or commercial. With the country having the largest base of Facebook users and the second largest base of internet users, there is tremendous scope […]
Read More(Case Study – Capital Budgeting Modelling) KIRAN KUMAR K V Joe Vettin, was a senior consultant with InBank PLC, a highly preferred global investment banker. In the Corporate Consulting Division. One of the Bank’s regular client – Hynesse Ltd – a leading auto Producer in Italy is considering moving a part of its manufacturing process […]
Read MoreMini-Case: Marketing Management (Names of companies, employees, brands, and other facts & figures are fictitiously created with an objective to bring out certain key concepts in Marketing) Author: Anshu Sharma, MBA (ISB Hyderabad), M.Tech. (IIT Kharagpur), B.Tech. (IIT Kharagpur) […]
Read MoreDr. Shampa Nandi, Faculty, ISME Introduction For centuries, advertisers and marketers frequently used women in advertisements portraying in sexiest role, restricting their role in upbringing children, looking after family and doing all household chores. Thus women, in spite of being used in advertisements frequently, they were presented in inferior manner irrespective of their potentials and […]
Read MoreBy : Shurlly Tiwari (HR-Faculty) When Athletes wants to improve their performance they spend hours in viewing their own videos. However, the same thing cannot be possible with white-collar jobs. For the feedbacks in such jobs, Performance Appraisal plays a very important role. Performance Appraisal is a process, which helps the employee to understand their […]
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