June 15th, 2021. Advertisement plays a paramount role in brand promotion and is a prime instrument to reach the target audience. According to American Marketing Association, Advertising is a paid form of non-personal presentation and promotion of goods, services and ideas by an identified sponsor. Advertising has evolved and transformed with time- started in an […]
Read MoreMay 19th, 2021. Introduction Television viewing is fast changing in India. With the world witnessing a deluge of online streaming video services, India is not far behind. Albeit slow, India witnessed a huge surge in online streaming video services, even before people were confined to their homes due to COVID 19 pandemic. Dubbed as OTT […]
Read MoreMarch 5th, 2021. A recent data breach on the leading e-grocer BigBasket impelled me to write this blog. Although BigBasket is reported to have lodged a complaint with the city’s cybercrime cell, a potential data breach reports having compromised the details of 20 million (or 2 crore) users, as per the US based firm Cyble[1].The […]
Read MoreIntroduction Crowdfunding is a source of mobilizing funds from the general public through the internet or by making use of social media. It is a very popular medium of fundraising for business as well as for social causes due to the increasing penetration of technology into our day to day lives. It allows a large group […]
Read MoreMany markets, including FMCG, struggled during the lockdown period in India as COVID disrupted every service model. As companies reported a decline in sales, disruption in supply chain except for handwash during the pandemic period, two companies product stand apart in India. These are Parle-G and Maggi due to longer shelf life. As mentioned in […]
Read MoreS Shyam Prasad PhD Introduction One of the major activities in a business school is writing research reports and articles. For an article to excel, it needs to have good and attractive content. Besides the content being good, it also needs to avoid certain other aspects to be publishable in a reputed journal. One such […]
Read MoreDr. Shampa Nandi, Faculty, ISME Covid-19 crisis has spared none; society, economy, business and mankind are all trying to navigate through this difficult time, challenges, crisis and shocks. Several steps are taken by companies to overcome the challenges and reshaping their businesses and plans. Advertising industry as a whole and its creations, the advertisements are […]
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Prof. Vikku Agrawal Abstract The article discusses about the increasing scope of remunerative investments in the online education sector in India. Despite having a huge potential, the private investors have been wary of investing at the seed stage of edtech start-ups for want of scalability issues. Although the pandemic has left the economy gasping for […]
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By Prof. Raja Sankaran As commonly discussed in a consumer behaviour class, learning is an ongoing & ever-changing process during which a consumer acquires knowledge and is applied in future. We all experienced a stringent lockdown in India for 68 days from 25-Mar-2020 to 31-May-2020 and subsequently ongoing lockdown for containment zones. So with the […]
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Dr.J.Meenakumari Flexible learning systems powered by technology have emerged and continues to emerge as a powerful option in the modern learning scenario. ICT-based tools have been a catalyst in reforming the classroom dynamics to cope with unexpected phenomenal changes that are striking the entire world. “Social Distancing” and “Internet connectivity“ have become iconic and ironic […]
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