Blogs

Oct 18th, 2021. Introduction This write-up discusses two factors, internal marketing (IM) and organisational justice (OJ), which are perceived to be important for the success of any organisation. This is a part of larger work exploring the relationship between OJ and employees performance mediated by their demographics. Internal Marketing Internal marketing is, according to Kotler […]

20th Sept, 2021. Introduction Social media is a common noun for the collection of websites and applications that focus on communication in different forms. Investopedia defines social media as a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities (Dollarhide, 2021). Since social media, by design, […]