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Cracking the Code of Consumer Hearts: The Symphony of Emotion-Recognition AI in Marketing – Dr. Prashantha K J

13 Sept.2023. Cracking the Code of Consumer Hearts: The Symphony of Emotion-Recognition AI in Marketing Introduction In the dynamic landscape of modern marketing, where achieving consumer engagement and loyalty is the reigns supreme, businesses are in a perpetual quest for innovative methods to connect with their target audiences. Enter the enigmatic realm of Emotional AI, […]

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Embracing Neurodivergent talent – Prof. Sriram Prabhakar

18 Aug 2023. According to various studies, between 15 and 20 percent of the world’s population demonstrate some sort of neurodivergence. Despite efforts to advance diversity and inclusion in the workplace, some claim that neurodiversity is still being neglected. On the spectrum of neurodivergence are conditions like autism, dyspraxia, dyslexia, obsessive-compulsive disorder (OCD), and attention […]

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Fuzzy Logic and Predictive Analytics – Prof. Sriram Prabhakar

18 Aug 2023. Fuzzy logic technology is a decision-based reasoning process that is almost identical to human thinking, in contrast to binary logic, which only works in a true or false sense. This approach incorporates all of the possibilities between yes and no and is similar to how people make decisions. Fuzzy logic is used […]

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GIG ECONOMY: AN INSIGHTFUL REVIEW ON NITI AYOG REPORT – Prof. Subanika Pradhan

16 Aug, 2023. INTRODUCTION In recent years, the gig economy has grown significantly and is already redefining the nature of work. Due to the rise in urbanization and technological advancements, more people are preferring flexible, independent work arrangements over traditional job patterns. The gig economy offers people the chance to embrace entrepreneurship, follow their hobbies. […]

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SUSTAINABLE E-COMMERCE: A CONCIOUS BUSINESS DECISION – Prof. Raveesh R

28 June, 2023. Sustainable e-commerce is the practice of operating online businesses in a way that limits their detrimental effects on the environment, society, and the economy. The entire e-commerce value chain, from sourcing raw materials to delivering goods to clients, must be integrated with sustainable practices. E-commerce that is sustainable attempts to strike a […]

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