This video was a part of the presentation we made on the book, “We are like that only” by Rama Bijapurkar.
Indian market was confined within its boundaries prior to 1991. There was a huge duty & tax burden on the goods imported. Customers did not have many options.
But all thanks to Dr. Manmohan Singh, who brought about liberalization and transformed the Indian economy. India is a diverse market and companies need to understand and work with this fact. This video is a depiction of this concept.
Created by:
Harshali Maru, Balasubramaniam Jayam, Abhishek Verma, Priti Agarwal, Naveen Singhal.
