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Publication

S.No.Name of the FacultyTitle of the Research PaperAcademic YearJournal Name
1Dr. Shampa NandiCustomer Engagement Marketing And Firms' Deliberation On E-word Of Mouth Communication 2024-2025Indian Journal of Marketing
2S.ChithraA hybrid ensemble approach combining bagging and svm for alzheimer's disease stage classification2024-2025Journal of Theoretical and Applied Information Technology
3Dr. Shampa NandiRevival Of The Aviation Industry In The Post-Covid Era- With Special Reference To Passengers'Satisfaction In Domestic Airlines Of India 2024-2025International Journal of Hospitality and Tourism Systems
4Dr M Ramesh KumarValidation Of Dimensions Of Learning Organization Questionnaire (DLOQ) For The Indian IT Industry2024-2025International Journal Of Educational Research
5Dr. Haritha SThe Dark Side Of Visual Entertainment Media: Unveiling Its Impact On Aggressive Behaviour2024-2025Journal of Xidian University
6Dr M Ramesh KumarFactors Affecting Indian Consumers' Purchase Intention and Behavior Towards Luxury Cosmetics2024-2025The IUP Journal of Marketing Management
7Dr Shampa Nandirevival of the aviation industry in the post-covid era- with special reference to passengers'satisfaction in domestic airlines of india2024-2025International Journal of Hospitality and Tourism Systems
8Dr. S Shyam PrasadResearch Design and Analysis Technique for Strategic Management of Public-Private Partnerships in Agribusiness Governance and Risk Mitigation in Purvanchal (Uttar Pradesh, India)2024-2025Afr. J. Biomed. Res. Vol. 27, No.4s (November) 2024
9Rashmi JhaDoes Authentic Leadership Make Employees More Creative? : Examining Mediation and Moderation Mechanisms2024-2025Indian Journal of Industrial Relations
10Dr. Pooja NagpalThe Impact of High Performance Work System and Engagement2023-2024Business Review
11Dr. Shyam PrasadCustomer Engagement Marketing and Firms’ Deliberation on E-Word of Mouth Communication on Online Platforms: A Study on Millennials and Zoomers2023-2024Indian Journal of Marketing
12Dr Shashikala PatilBook Chapter - Transitioning Toward a Circular Economy Through E-Waste Management

2023-2024Sustainable Solutions
for E-Waste and
Development-Book chapter
13Dr M Ramesh KumarManagement Institutions' Digital Marketing Readiness: Embracing the Digital Landscape2023-2024BoletĂ­n de literatura oral
14Dr M Ramesh KumarImpact of SOLVE as a Culture-Building Intervention - An application of the Service Profit Chain concept at K-India Pvt Ltd2023-2024European Economic Letters
15Dr. Pooja NagpalGreen HR Techniques: A Sustainable Strategy to Boost Employee Engagement2023-2024Advancements in Business for Integrating Diversity, and Sustainability, 2024 Taylor & Francis Group, London, ISBN 978-1-032-70828-7
16Dr. Shyam PrasadEthnocentrism and Xenocentrism Among Indian Consumers Towards Global Technology Brands: Importance of Brand Image and Brand Attitude2023-2024Journal of International Consumer Marketing
17Dr. Pooja NagpalMachine Learning and Ai in Marketing–Connecting Computing Power to Human Insights2023-2024International Journal of Intelligent Systems & Application in Engineering (IJISAE) 2147-6799
18Dr Sweta BhasinExamining the Efficacy of Stress Reduction Techniques in Enhancing Workplace Well-being: A Case Study in the Banking Industry2023-2024Journal of Xidian University
19Dr. Pooja NagpalDeterminants of Women Entrepreneur Motivational Factors Towards Marketing Organic Products2023-2024African Journal of Biological Science
20Dr. Shyam PrasadRobustness Of The Logistic Strategy Framework In Post-Covid-19 Environment: An Empirical Study Of Indian Enterprises2023-2024Studies in Business and Economics
21 Rashmi JhaWorkplace Creativity Through Employee Mindfulness: The Moderating Role of Organizational Error Tolerance2023-2024The Indian Journal of Industrial Relations
22Dr. Shampa NandiDigitalization of Unorganised Retail Outlets: A Toe Model2023-2024ISME Management Journal Xplore
23Dr. Shyam PrasadFactors Affecting Indian Consumers' Purchase Intention and Behavior Towards Luxury Cosmetics2023-2024The IUP Journal of Marketing Management
24Dr M Ramesh KumarMedia: Unveiling Its Impact On Aggressive Behaviour 2023-2024The IUP Journal of Marketing Management
25Dr. Shyam PrasadHow can The Left-Out Store get it right?2023-2024Emerald's Emerging Marketing Case Studies
26 Shashirekha B VImpact of Entrepreneurial Education on School Students' Startup Initiation Tendency: An Empirical Study2023-2024Journal of Informatics Education and Research
27Dr Shashikala PatilInternet of Things and Its Relevance to Digital Marketing2023-2024IGI Global Publisher
28Dr Ratchana RajendranCase Study: Inside the Cockpit - The Turbulence in Akasa Air2023-2024Centre for Management Case Development. Bimtech Case Study Competition 2023
29Amrutha.KP​Indian Salaried Individuals' Tax Saving Plans: An All-inclusive Guide​2023-2024International Research Journal of Modernizing in Engineering Technology and Science
30Dr Shashikala PatilTransitioning Toward a Circular Economy Through E-Waste Management​2023-2024IGI global Scientific publishing tomorrow's research today
31Dr. Shurlly TiwariTo analyze the HR practices of high performance work systems in tourism and hospitality industry: A systematic literature review2023-2024Manager - The British Journal of Administrative Management
32Dr. Shampa NandiCustomer engagement marketing and firms' deliberation on e-word of mouth communication2023-2024Indian Journal of Marketing
33Prof. Haritha SA Study Of Factors Influencing Purchase Intention In the Context Of Influencer Marketing2023-2024Xplore- ISME Management Journal
34Prof. Stuti AgarwalDetection of Spam Tweets in Twitter2023-2024Xplore- ISME Management Journal
35Prof. Pooja NagpalAnalytics-Based Performance Influential Factors Prediction for Sustainable Growth of Organization, Employee Psychological Engagement, Work Satisfaction, Training and Development2023-2024Journal of ReAttach Therapy and Journal Diversities
36Prof. Nisha Mary ThomasFinTech credit: uncovering knowledge base, intellectual structure and research front2023-2024International Journal of Bank Marketing - Scopus
37Prof. Sindhu Shantha NairEmotional Intelligence and Work-life balance in Start-Ups2023-2024OPUS
38Prof. Shampa NandiEffectiveness of 4 A’s in Rural Marketing Mix with Reference to FMCG Products2023-2024European Chemical Bulletin- Scopus
39Prof. Ratchana RajendranEmotional Biases and Individual Investors: An Exploratory Study2023-2024Journal of Informatics Education and Research
40Prof. Shampa NandiThe Perception of Impacts of Work from Home on Employee well being2023-2024The Perception of Impacts of Work from Home on Employee well being Indian Journal of Industrial Relations
41Prof. Ratchana RajendranAre The Investors Biased? An Empirical Study of Financial Market2023-2024European Economic Letters
42Prof. Nisha Mary ThomasWhat facilitates and impedes the adoption of sustainability in global value chains? A Grey-DEMATEL analysis2023-2024Environment, Development and Sustainability
43Prof. Shurlly TiwariTo analyze the HR practices of high performance work systems in tourism and hospitality industry: A systematic literature review2022-2023Manager - The British Journal of Administrative Management
44Prof. AnnapoornaPerformance analysis of IPO2022-2023Pragati Journal of Indian Economy
45Prof. Rajendra DesaiA product assortment planning Model for fast-fashion products in Multi-Brand retail outlets for effective supply Chain Management2022-2023Journal of Management and Entrepreneurship
46Prof. Sakeerthi SEvolution of Entrepreneurship Constructs Across Eras2022-2023Empirical Economic Letters
47Prof. Shurlly TiwariHigh-Performance Work Systems in Tourism and Hospitality: A systematic literature review and future research agenda2022-2023Journal of Emerging Technologies and Innovative Research
48Prof. HarithaCognitive Dissonance in Online Shopping in an Emerging E-tailing Market2022-2023Transnational Marketing Journal
49Prof. Shampa NandiStudy Of Marketing Strategy Within Private Higher Education Institutions2022-2023Journal of Positive School of Psychology
50Prof. Shampa NandiProspect and Possibilities of 2-G: Green and Guerrilla marketing on Millennials & Gen Z- The new Sustainable Marketing Mantra for Business Excellence2022-2023Empirical Economic Letters
51Prof. AnnapoornaA study on technical analysis of gold, silver and crude oil at Muthoot Securities Ltd2022-2023Gradiva Review Journal
52Prof. Nisha Mary ThomasRole of emerging markets vis-`a-vis frontier markets in improving portfolio diversification benefits2022-2023International Review of Economics and Finance
53Prof. Pooja NagpalIoT Based RFID Attendance Monitoring System of Students using Arduino ESP8266 & Adafruit.io on Defined Area2022-2023Cybernetics and Systems
54Prof. Anshu SharmaConsumer adoption study for innovative technology products and services in an emerging economy2022-2023International Journal of Innovation Science
55Prof. Kiran KumarAre Indian Markets Efficient? Empirical Testing for Normality of Prices and Abnormality of Returns around Earnings Announcements2021-2022Empirical Economics Letters
56Prof. Meena Kumari JThe Mediating Role of International Linkage and Industry Interface in Management Education2021-2022Empirical Economics Letters
57Prof. RatchanaINVESTIGATING THE ROLE OF SUPERVISED MACHINE LEARNING (SML) TECHNIQUES AND ITS EFFECTS ON GREEN HUMAN RESOURCE2021-2022KOREA REVIEW OF INTERNATIONAL STUDIES
58Prof. Jacob ChandyIndex Returns and Institutional Trading2021-2022Shanlax International Journal of Management
59Prof. AnnapoornaA Study on Technical Analysis of Gold, Silver & Crude Oil at Muthoot Securities Ltd2021-2022GRADIVA REVIEW JOURNAL, ISSN NO
60Prof. Sakeerthi SConceptual analysis of ‘employee motivation’ across management eras and its association with the nature of incentives in organizations2021-2022GRADIVA REVIEW JOURNA
61Prof. Anshu SharmaA Quantitative Study of User Perception of Credibility of Jobs Posted on Online Job Search Portals2021-2022Shanlax International Journal of Management
62Prof. SakeerthiTough Spot for MSMES: Indian Scenario on Financial and Manpower Recovery from the Pandemic2021-2022Empirical Economics Letters
63Prof. Rajendra DesaiPREDICTION OF SHARE OF VISUAL INVENTORY USING STORE DISPLAY,CHANNEL, AND PRODUCT VARIABLES2021-2022International Journal of Management Studies
64Prof. MeenaKumari JCONCEPTUAL MODEL DEPICTING RISK FACTORS INFLUENCING CLOUD DATA SECURITY2021-2022International Journal of Research –GRANTHAALAYA
65Prof. Rony G Kurien & Prof. SriramResearch Study on Human Resource Analytics: It's tools, applications, and impact on business performance.2021-2022Zenith International Journal of Multidisciplinary Research
66Prof. Shyam Prasad“Impact of OTT media on the society: Insights from path analysis”2021-2022Asia-Pacific Journal of Business Administration (Emerald publication).
67Prof. Raja SankaranA Study on Digital Marketing and its Impact on Consumer Purchase Decision2021-2022Shanlax International Journal of Management
68Prof. Sudindra V RA Study on Perception and Awareness towards Home Loans Offered by Public and Private Banks2021-2022Shanlax International Journal of Management
69Prof. Raja SankaranUnderstanding the Success of Global Non-Profit Organisations2021-2022Shanlax International Journal of Management
70Prof. Haritha SFactors Motivating Binge- Watching of TV Series Among College Students2021-2022Shanlax International Journal of Management
71Prof. RatchanaThe necessity of machine learning in clinical emergency medicine: a narrative review of the current literature2021-2022Materials Today
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